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Meet Our Board

With help from his former colleague, Guadalupe, and his former student, Demetri, Jason founded Equitable College Counseling and launched its signature Post HS project as a free online platform in November 2021.

Executive Director

Equitable College Counseling

Academic Advisor
Univ. of Wisconsin-Madison

Founder & CEO

In our organization, each team member carries experiences of feeling marginalized, isolated, or misunderstood. Along with care and concern for our students, these stories are at the heart of our organization.

It is significant for both parties when professionals share personal narratives with young, emerging leaders. These kinships carry enormous meaning to diverse students whose identities have yet to crystallize. Our project affords a unique opportunity, without institutional barriers, to mentor students who have never connected with leaders of color.


Jason Booker

A Silicon Valley native with over a decade of high school counseling experience, Jason was the lead counselor and college specialist at a public Chicagoland high school. Leading 10 other counselors and overseeing 3,600 students, Jason inspired conversations around post high school options through classroom presentations, field trips, and schoolwide events. Jason has assisted thousands of students of all ability levels with college planning. His former students include a U.S. Presidential Scholar and dozens of Ivy League attendees. His scarce combination of education, engineering, and statistics experience is highly unique and yields out-of-the-box ideas. A UCLA and Vanderbilt graduate with two advanced degrees, Jason has solidified his advising pillars using strategies from extensive data collection and years of robust professional development. He is both prepared and motivated to transform the educational landscape.

• M.Ed. in Human Development Counseling, School Track from Vanderbilt University
• M.Ed. in Measurement, Evaluation, Statistics and Assessment from University of Illinois-Chicago
• B.A. in Psychology from University of California Los Angeles

Professional Memberships
• National Association for College Admission Counseling
• Illinois Association for College Admission Counseling
• Independent Educational Consultants Association, Associate Member

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Guadalupe Granados

Guadalupe is an Academic Advisor at the University of Wisconsin-Madison in the College of Letters & Science. She is from Racine, WI and has lived in Chicago and Milwaukee. A graduate of UW, she was a PEOPLE Scholar and first-generation college attendee. Prior to joining L&S Academic Advising Services, Guadalupe worked as a Precollege Advisor and a College and Career Coordinator; she continues to be passionate about college access programs.

• B.A. in History and Political Science from University of Wisconsin-Madison

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Demetri Morris

Demetri, founder of MORR, has a reputation for synthesizing creativity, strategic-thinking, execution, and empathy to inspire action. Demetri has partnered with industry-leaders including Uber, Chick-fil-A, U.S. Foods, and Adidas. His full-service digital agency, MORR, utilizes innovation to humanize brands. He has generated $10M in sales for over 100 businesses.

• B.S. in Management Information Systems from Olivet Nazarene University

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